Meet Google Fi

Year
2021

The Ask

Google Fi wanted to help prospective switchers understand and feel excited about what Fi phone plans have to offer, to increase their consideration for making the switch. So we were called on to develop six educational videos explaining the features and benefits of Fi phone plans in a fun and ownable way.

Our Approach

We built upon Google's existing design language to expand into an inviting, playful world laden with visual metaphors. Our illustrators upped the whimsy with exaggerated proportions between humans and the objects around them—both the surrounding natural environment and the phones themselves are larger-than-life. We used animation to heighten the playful geometries of the characters, as they walk, hop, skip, and climb their way through the narratives.

Privacy & Security

The final video in the series required us to tackle sensitive privacy and security topics. To clearly depict the product’s capabilities, and give audiences peace of mind when it came to the level of protection Fi provides, we layered the product UI into this world.

Results/The Impact

Google Fi shared the final videos through YouTube, email, and social channels.

Client
Google Fi

Agency
Snowday

Credits

Creative Director: Roddy Hyduk, Chris Duncan

Head of Production: Deidre Schoo 
Producer: Kristine Pregot
Account: Sara DeViney
ACD: Katie Dropick, Sam Reichman
Copywriter: Mo Wynne

Art Director: Natalie Fevig
Illustration: Khoo Siew May, Evan Clark, Julia Chu
Animation: Lunar North, Khoo Siew May, Jay Septimo
Editor: Bryce Bizer

Music: Friendship Park
Sound Design & Mix: Ambrose Yu