Singapore Airlines: Boarding Soon Campaign
We were super stoked when CNN Create reached out to create illustration assets and animation for one of SIA’s websites to inform and engage travelers about their comeback to the industry during covid times, and the safe travel process. To put the cherry on top, we would be diving into a brand new experience by working with a UX designer to create a scroll-triggered animated website. Say no more.
Year
March 2023
Preflight
This pillar sheds light on how technology is a key driver in customer experience, with a special focus on safety.
Boarding Soon
This pillar sheds light on the experience in Changi Airport and how safety is paramount the moment passengers step into the airport, while still keeping
SIA’s best-in-class service.
In Flight Mode
This pillar gives insight into how SIA establishes its protocols and updated safety guidelines for the new cabin experience in these times.
Early Explorations
Client
Singapore Airlines
Agency
CNN Create (Hong Kong)
Credits
Creative Direction & Code Animation: CNN Create
Art Director & Lead Illustrator: Khoo Siew May
Additional Illustration: Bea Trizia Jimenez, Keith Rivera, Rachel Lum
Animation Director & Lead Animator: Jay Septimo
Animators: Helgil Siega